Inspired by Ars Electronica Futurelab; PIXXERS, an Austrian start-up for crowd-sourcing stock photos, took the step to define Gamification 2.0. At Cannes Lions 2014, new modalities investigated during the research project were tested out, with the results being shared at the Tech Talk of the event.

I steered the research project on gamification, with the aim of bringing Ars Electronica Futurelab research topics into the topic.